Nike, working through Vistatec — a global leader in localisation and language services — needed an urgent re-edit of a global commercial video for its European Headquarters. The brief was crisp: take an existing global campaign and carve out a version that spotlighted only the actions carried out across European territory with a sharp focus on the brand’s presence in Milan, Berlin, Barcelona, and Istanbul.

The deadline? 48 hours.

Running by Nike — Europe in the Streets

The heartbeat of the European campaign was the Running by Nike events, held across the four cities in scope. Each city had its own energy — and the video had to capture all of it.

The re-edit involved curating and assembling event footage from Milan, Berlin, Barcelona, and Istanbul, building a narrative of movement, community, and urban presence that spoke directly to an European audience.