Davozzi entered the market as one of the first Brazilian brands focused on 100% natural bone broth, operating in a category that was still largely unknown to the broader public.
Despite having a strong product — natural, nutritionally rich, and aligned with health-conscious consumers — the brand faced the challenge of building awareness, educating the market, and scaling distribution nationwide.
The key challenge was not only to grow the brand, but to define how it should speak, position itself, and create relevance in a category that required both trust and understanding.
Solution
The work focused on structuring the brand’s communication and growth strategy, refining its identity, and building a clear and consistent voice across all touchpoints.
A 360° marketing approach was implemented, including:
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Development of brand language and communication tone
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Direct-to-consumer (B2C) strategy with a strong educational component
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Point-of-sale (POS) communication and retail expansion support
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Engagement with distributors through training and presentations
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Strategic connection with health professionals such as nutritionists, doctors, and specialists
One of the key strategic decisions was to build a fully organic growth model, with no investment in paid influencer partnerships. Instead, the focus was on product experience and authentic advocacy, allowing the brand to grow through genuine recommendation.
In just over a year of structured marketing work, Davozzi achieved significant national expansion and recognition:
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Over 130,000 organic consumers (“Davozzers”)
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More than 1800 points of sale across Brazil
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Participation in major industry events, including NaturalTech 2025
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Recognition in business and market rankings, including features by Exame
The brand established itself as a reference in the bone broth category, combining product quality with strong and consistent communication.
Davozzi is a brand built on trust — and trust requires clarity.
The strategy focused on translating the product’s nutritional value into a language that people could understand, adopt, and share. Instead of relying on traditional advertising, the brand grew through experience and credibility.
By connecting directly with consumers, retailers, and health professionals, the project created a communication ecosystem that feels natural, fluid, and continuous — just like the product itself.
