The project combined brand positioning, product education, and market development. By translating technical product features into accessible narratives for architects, designers, and commercial clients, the strategy helped strengthen DI-NOC™ presence in the Brazilian architecture and interior design market.
Strategic development and marketing direction for the expansion of DI-NOC architectural films in Brazil, strengthening brand recognition and building a national reseller network.Strategic development and marketing direction for the expansion of DI-NOC architectural films in Brazil, strengthening brand recognition and building a national reseller network.
As the national distributor of DI-NOC architectural films, Layers Brasil needed to establish a strong brand presence while expanding its network of authorised resellers across major Brazilian cities.
Solution
A strategic communication system was developed to position 3M™ DI-NOC™ as a high-performance architectural material focused on sustainability, durability, and design flexibility. Marketing tools, presentations, and digital communication strategies supported the expansion process.
